Categories
Uncategorized

How To Set Up Goals And Funnels With Google Analytics

Every website has a main objective and to obtain the objective you set goals.

Those goals are broken into steps that have to be taken in order to reach the goal which gets you one step closer to fulfilling your objective.

The process of going through each step is your funnel.

Goals allow you to see the conversion rate and monetary value of your traffic.

Funnels allow you to monitor how frequently your site visitors start the conversion process, clickfunnels discount 55 off complete it, abandon it and at what point they abandon so you can work on ways to improve your return on investment (ROI).

Some examples of goals might be tracking how many people completed your sales process and reached the thank you/download page.

It might be monitoring what percentage buyers take you up on your upsell offer and where in the process the rest abandon the offer.

For this demonstration, we will be using Google Analytics goals to measure how well our about page works at sending visitors to our services page.

To get started you will need:

First: To have your goals (up to 20) and funnel figuredSecond: To know the URLs for each page in your funnel (up to 10)

Third: To know the value of your goal (optional) – you’ll find an explanation further down.

Fourth: An existing Google Analytics account with the tracking code installed on your website.

Step #1: Choose Your Profile & Navigate to Goals Setup Area Log into your account and from the View Reports dropdown, select the site in which you want to set up your goals.

Select “Goals” from the left sidebar.

In the Goals Overview section, click the “Set up goals and funnels” link at the bottom.

Step #2: Set Up Goals In the goals section, you have the option to add up to four sets of conversion goals. You can then add up to 5 goals per “set”.

Click “Add goal” next to Goals (set 1) to get started.

You’ll have several places to fill in to get your goal set up. Let’s quickly go through each item…

Goal Name: Name your goal something you’ll quickly recognize

Active Goal: Make sure your goal is turned “On” so it will track. Turning it “Off” will stop the tracking but not delete the goal.

Goal Position: This allows you to control the order in which a goal appears in your report.

Leave a Reply

Your email address will not be published. Required fields are marked *