How many times have you heard this in email marketing, that your marketing funnel is key and that the “Money is in the List”?
If you’ve been around the Internet for a while then you’ve probably heard it quite a lot. Build your list of subscribers, guide them through your marketing funnel and use email marketing to promote products or services that you are affiliated with.
Well I think there is a bit of a flaw there!
In truth the “Money” is in the relationship that you build with your list and this is what so many people just don’t get.
You see you can have a large list of subscribers who may have opted-in to your website and marketing funnel because they liked something you initially had on offer. clickfunnels review & complaints You can then do exactly like the marketing funnel manual tells you to and start e-mailing your list with offers and affiliate links and the money should roll in – Right?
Because people hate to be “sold” things and they hate to be “told” to buy something.
It is human nature that people like to come to their OWN decision to buy something. They need to go through a process in their mind and come to their own decision that it is a good idea to buy. Those marketers that have mastered the art of subtle but persuasive text (copywriting) will certainly benefit, but that’s NOT the whole story.
People hate to be sold things, but they also hate to feel they are being taken advantage of too.
If all you do with your “List” is offer them products to buy (that you are very obviously affiliated with) then they are quickly going to lose interest in you and what you have to offer.
This will absolutely KILL your marketing funnel stone dead and you will find you have more unsubscribers than you have subscribers.
So how do you build a relationship with your list?
By giving them something of VALUE – Frequently!
If you have spent time and money advertising to attract visitors (traffic) to your web/landing page and have managed to create an offer that is so good that they just want to dive in to your marketing funnel and hand over their email address, then you need to continue with the value and be consistent with the theme of the offer.
Always over-deliver your marketing funnel prospects with the best value that you can give.
What do we mean by this?
If your original enticement to get your prospect’s email was to offer some free Facebook training (which you can literally give away if you are in MLSP!) then your follow up emails should also relate to Facebook strategies.
The most valuable thing you can give to your subscriber, is something that is going to solve their most common problems. So think about WHO you are targeting and what their greatest problem is. Then create a series of follow up emails that are going to help them with their problem.
Always use the “so what” factor when you are writing – people in your marketing funnel who are buying are only ever going to think “what’s in it for me?” – Think about the thought process you go through when you buy anything – you are going to be thinking about the benefits that YOU will get.